Your fundraising communication strategy should be like Russian Dolls.

‍

Yup, those dolls that keep opening up and getting smaller and smaller.

‍

The first Russian Doll is the Founder Origin Story and the Startup Vision Story. That should do two things:

‍

1. Bring the big vision to life.

‍

2. Make the investor want to know more.

‍

From here we want to let investors pull themselves deep down the rabbit hole. Each question should be a chance to open the first Russian Doll and show them the second one.

‍

Then you give a precise and concise answer that does two things:

‍

1. Gives clarity to their curiosity.

‍

2. Makes them want to go deeper.

‍

From here they want to dig in further. In investor speak they want to "double click". But what's really happening (if you've set it up right) is now they are getting to Russian Doll number 3. And so on and so on.

‍

This is how you get investors to pull themselves into the story and invest in your round. I was having this conversation with a founder that's currently fundraising when I told him this strategy last week.

‍

Guess what happened next?

‍

Phone call..."Robbie, this Russian Dolls thing worked."

‍

I promise you that my years doing debate team, mock trial, and years in a courtroom as a trial lawyer taught me some things about persuasion and influence. I'd like for more founders to use them.

‍

Russian Dolls communication strategy is just one of the many things I train the founders I work with on. If you're curious about other ways to hook investors, check out three steps you need to take to make investors love you.

‍

Because the end goal is to become world-class at influencing people through storytelling and speaking.

‍

There's millions and even billions of dollars out there when you make this happen.